Client Overview
Real Estate Lead Generation – Mark Butler
Client: Rhiannon Marie (Clothing Brand)
Industry: Fashion & Apparel
Location: USA
Ad Platforms: Facebook & Instagram
Budget: $36,000 USD
Purchases: 1,157
Return on Ad Spend (ROAS): 2x
Challenges Faced by the Rhiannon Marie Brand
Highly Saturated Market:
The USA fashion market is one of the most competitive industries globally. Competing against established brands and fast-fashion giants required standing out with limited resources.
Rising Ad Costs:
With high competition comes increased costs for customer acquisition. CPMs (Cost Per 1,000 Impressions) were significantly higher in this niche compared to other industries.
Brand Trust and Loyalty:
New clothing brands face a challenge in building trust with potential customers who are unfamiliar with the quality, fit, and uniqueness of their products.
Audience Fatigue:
Reaching the same audience repeatedly without a fresh approach led to declining engagement and conversion rates over time.
Solutions Implemented
- Brand Positioning & Messaging:
- Solution: Positioned Rhiannon Marie as a fashion-forward, quality-driven brand that offers limited-edition collections, appealing to customers seeking exclusivity.
- Impact: This helped differentiate the brand from mass-market retailers and created a sense of urgency around product launches.
- Targeted Audience Segmentation:
- Solution: Developed detailed audience personas, focusing on:
- Fashion enthusiasts aged 18-35.
- Interest groups like sustainable fashion, trendy apparel, and premium lifestyle.
- Lookalike audiences based on previous purchasers and website visitors.
- Impact: Improved ad relevance and reduced acquisition costs by reaching high-intent shoppers.
- Leveraging Data & Continuous Optimization:
- Solution: Continuously monitored campaign performance, making real-time adjustments to audiences, creatives, and bidding strategies.
- Utilized A/B testing to identify winning ads and scale them.
- Impact: Maintained profitability despite fluctuating ad costs.
- Creative Ad Strategy:
- Solution: Ran dynamic carousel and video ads showcasing product features, customer testimonials, and lifestyle imagery.
- Tested ad formats such as:
- Video Story Ads featuring models wearing the latest collections.
- User-Generated Content (UGC) from influencers and happy customers.
- Impact: Increased click-through rates (CTR) and boosted engagement by 30%.
- Offer & Retargeting Strategy:
- Solution: Offered exclusive first-time buyer discounts and free shipping for orders above a threshold.
- Created a robust retargeting funnel:
- Top of Funnel (TOF): Brand awareness and engagement ads.
- Middle of Funnel (MOF): Retargeted website visitors with product-specific ads.
- Bottom of Funnel (BOF): Retargeted cart abandoners and warm leads with personalized offers.
Results
- Total Purchases: 1,157
- ROAS: 2x
- Revenue Generated: $72,000 USD
- Average Order Value (AOV): $62 USD
Testimonial
“Zohaib’s expertise helped transform my brand’s online presence. The fashion market is cutthroat, but he crafted a strategy that allowed us to compete with bigger names. The results speak for themselves—over a thousand purchases and a steady ROAS. His dedication to optimizing campaigns and his understanding of the fashion industry have been invaluable. I can’t wait to continue working together!”
- Rhiannon Marie, Founder & CEO
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Muhammad Zohaib
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