Client Overview
Roofing Business Lead Generation – Rick Bowal
Client: Rick Bowal (Roofing Business)
Industry: Roofing & Home Improvement
Ad Platforms: Facebook & Instagram
Budget: $5,700 USD
Leads Generated: 585 Leads
Cost Per Lead (CPL): $9.74 USD
Challenges
Generating high-quality leads for a roofing business through Facebook and Instagram ads presents unique challenges:
Seasonality
Many homeowners may only think about roofing during specific times of the year, such as before winter or during storm seasons, making it crucial to time the campaigns correctly.
Competitive Market
The roofing industry is highly competitive, with many local contractors running ads simultaneously. Standing out in this crowded market can be challenging.
Trust Building
As roofing is a significant investment for homeowners, trust is a major factor. Crafting ads that reassure potential clients and highlight the company’s expertise is essential for converting leads.
Solution
We developed a customized strategy to address these challenges and generate high-quality leads
- Targeted Audience Segmentation:
- Focused on homeowners within specific geographic locations who had recently searched for roofing services, property repairs, or related topics.
- Used dynamic location targeting to reach homeowners within a defined radius of the business.
- Engaging Ad Creatives:
- Showcased before-and-after images of past roofing projects, emphasizing the quality of work and customer satisfaction.
- Included testimonials and social proof from happy clients, which helped build trust and credibility.
- Clear Calls to Action:
- Used strong CTAs, such as "Get a Free Roof Inspection" or "Get Your Free Quote Today," to encourage immediate responses.
- Incorporated urgency by offering limited-time discounts to incentivize action.
- Lead Nurturing & Conversion:
- Implemented a follow-up sequence to stay in touch with leads, offering tips on roof maintenance and answering frequently asked questions.
- Used remarketing ads to re-engage warm leads who had shown interest but had not yet converted.
Results
- Leads Generated: 585
- Cost Per Lead (CPL): $9.74
- Conversion Potential:
- Roofing projects typically have high value, with average projects ranging from $5,000 to $20,000. Even converting 10% of these 585 leads (58 conversions) at an average project price of $10,000 could generate around $580,000 in revenue for the business.
Testimonial
“I couldn’t be happier with the results of the campaign. Zohaib and his team completely understood the unique challenges in the roofing industry and delivered exceptional results. We got a flood of leads at an incredibly low cost per lead. Most importantly, many of these leads turned into actual roofing projects, and the ROI has been phenomenal. I highly recommend his services to anyone in the home improvement industry!”
- Rick Bowal, Roofing Business Owner
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