Client Overview
Lead Generation for Educational Institute
Client: Educational Institute
Industry: Education & Training
Ad Platforms: Facebook & Instagram
Budget: 7,000 SGD
Leads Generated: 325 Leads
Cost Per Lead (CPL): 21.5 SGD
Challenges
The educational institute faced challenges in reaching potential students who were looking for quality training programs in a competitive education market. The client needed to generate high-quality leads for their upcoming courses and programs, while ensuring the cost per lead (CPL) remained within a manageable range.
Solution
We developed a comprehensive strategy to ensure high lead generation quality and engagement
- Targeted Audience Segmentation
- Focused on students, working professionals, and individuals seeking upskilling or reskilling opportunities.
- Targeted specific interests such as career advancement, personal development, and professional certifications.
- Compelling Offers & Creative Ad Designs:
- Promoted exclusive discounts for early course enrollment.
- Used engaging video ads and success stories from past students to highlight the value of the programs and showcase real-life results.
- Lead Nurturing & Conversion Strategy:
- Implemented an automated email drip campaign to provide valuable course information, testimonials, and timely reminders.
- Personalized follow-up messaging based on the program interests and qualifications submitted in the lead form.
- Ongoing Campaign Optimization:
- A/B tested ad copy, creatives, and landing pages for better lead conversion.
- Kept track of metrics to adjust targeting, ad content, and budget allocation for maximum ROI.
Results
- Leads Generated: 325
- Cost Per Lead (CPL): 21.5 SGD
- Conversion Potential:
- Each successful enrollment leads to significant revenue for the institute. Converting even 10% of leads (32 enrollments) at an average course fee of 3,000 SGD generates approximately 96,000 SGD in revenue.
Testimonial
“The results from Zohaib’s campaigns were remarkable. We saw a steady stream of qualified leads coming through, all at a very competitive cost. His ability to target the right audience and create compelling ads that spoke to potential students made all the difference. We are now seeing an increase in student enrollments, and the ROI is undeniable. I highly recommend his services to any educational institute looking to grow.”
- Educational Institute
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