Project Overview
Home Improvement Business - Will Lock
Client: Will Lock
Industry: Home Improvement
Ad Platforms: Facebook & Instagram
Budget: $1,300 USD
Leads (qualified ) Generated: 46
Cost Per Lead (CPL): $28.26 USD
Challenges
Home improvement businesses in the U.S. face stiff competition and often deal with a high standard cost per lead, averaging between $25 to $50 depending on the project type. The client needed a cost-effective solution to generate high-quality leads for their renovation and remodeling services while maintaining a competitive CPL in a market saturated with service providers.
Solution
We crafted a tailored lead generation strategy focusing on
- Hyper-targeted Audiences
Reached homeowners interested in renovations, particularly those in properties built before 1980, a demographic that comprises over 50% of the market.
- Compelling Creative Content
Showcased high-quality visuals and testimonials emphasizing Will Lock’s expertise in kitchen and bathroom remodels, two of the most sought-after projects in the home improvement sector.
- Optimized Lead Forms
Streamlined forms to collect key information quickly, reducing drop-off rates and maximizing lead quality.
- Retargeting Strategy
Engaged warm audiences with follow-up offers and success stories from past clients, increasing conversion rates.
Results
- 46 leads generated at a cost of $28.26 per lead, well within the industry standard.
- Achieved a 35% increase in conversion rate compared to previous campaigns, with a strong interest in kitchen and bathroom renovation services.
Testimonial
“Zohaib and his team exceeded my expectations. They understood the challenges of the home improvement industry and delivered results that were both cost-effective and impactful. The quality of leads was exceptional, and we’ve already converted several into paying clients. Highly recommend!”
- Will Lock,Home Improvement Specialist
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Muhammad Zohaib
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