To generate high-quality leads for the client’s MedSpa services through Facebook and Instagram ads, focusing on local clientele interested in aesthetic treatments.
Challenges
Highly Competitive Market
MedSpa services face stiff competition, with several similar businesses vying for attention.
Lead Quality
The client needed leads who were not only interested but also qualified and ready to book consultations.
Strategy
Targeted Audience Research
We conducted in-depth research to identify the ideal audience based on demographics, interests, and online behavior related to beauty and wellness.
Ad Creatives and Copywriting
Developed eye-catching visuals showcasing the MedSpa’s key treatments.
Created persuasive ad copy emphasizing the clinic’s expertise, safety, and results.
Optimized Lead Form
Designed a user-friendly lead form with qualifying questions to filter out non-serious leads.
Integrated automated follow-ups to nurture leads post-submission.
Campaign Management
Continuous A/B testing of ad creatives, audience segments, and placements.
Monitored campaign performance daily, optimizing for cost-per-lead (CPL) and lead quality.
Conversion Rate: 70% of leads were highly qualified and ready to book consultations.
Testimonial
“Working with Muhammad Zohaib Iqbal was a game-changer for my MedSpa. Not only did we see a significant increase in leads, but the quality of those leads also exceeded our expectations. His expertise in Facebook and Instagram ads brought in the right clientele, helping us grow our business. Highly recommended!”
Vallence Huang, MedSpa Owner
Key Takeaways
Data-Driven Targeting
Accurate audience research led to high-quality leads.
Creative Excellence
Eye-catching ad creatives and persuasive copy attracted attention in a competitive market.
Ongoing Optimization
Continuous monitoring and adjustments ensured the campaign stayed on track, maximizing ROI.